We sat down with Leda during the thick of London Fashion Week and we chatted all things travel, business and fashion. Born in south Italy and based in New York, her colourful pieces from her line are modern, fun and embrace femininity in all its forms. We asked her a few questions about her workstyle, her life and what it’s truly been like to build a transatlantic fashion line from the ground up.
Events are one of the most effective ways to build brand loyalty and trust - plus people love getting together and interacting on a face-to-face level. Since most business these days is conducted online, it makes sense to focus on growing your brand online (and crucial to targeting a wider, global audience).