We sat down with Leda during the thick of London Fashion Week and we chatted all things travel, business and fashion. Born in south Italy and based in New York, her colourful pieces from her line are modern, fun and embrace femininity in all its forms. We asked her a few questions about her workstyle, her life and what it’s truly been like to build a transatlantic fashion line from the ground up.
We first met Alice at London Fashion Week, and the design and style in her pieces completely captivated us - chic and stylish wear for the modern working woman with a beautiful London vibe. With her calm and creative energy, she easily personified what The Moderna woman is all about. Alice kindly invited us into her home office so we could learn more about her journey in the fashion world and how she manages being a designer, a mother and an entrepreneur extraordinaire.