We sat down with Leda during the thick of London Fashion Week and we chatted all things travel, business and fashion. Born in south Italy and based in New York, her colourful pieces from her line are modern, fun and embrace femininity in all its forms. We asked her a few questions about her workstyle, her life and what it’s truly been like to build a transatlantic fashion line from the ground up.
As a female entrepreneur or founder, a freelancer, or a business owner, have you ever found yourself stressed or feeling overwhelmed with the thought that you have to hustle your way through business, fight every fear you have and crush all your business goals to be a success? Preferably before you are 30 and while wearing a pair of killer heels? And if by any chance that isn't your reality, have you felt bad about not having 'made it'?
We first met Alice at London Fashion Week, and the design and style in her pieces completely captivated us - chic and stylish wear for the modern working woman with a beautiful London vibe. With her calm and creative energy, she easily personified what The Moderna woman is all about. Alice kindly invited us into her home office so we could learn more about her journey in the fashion world and how she manages being a designer, a mother and an entrepreneur extraordinaire.